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Food is a basic human necessity. It provides sustenance and well-being. Food must be adequately available, nutritious and safe, otherwise it cannot sustain life. Food sufficiency, proper nutritional value and safety determines achievement of food security. This is a right guaranteed by the state for its citizens.
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With communication devices becoming more accessible, our socio-economic interactions are increasingly occurring online on mobile devices such as smart phones because of the vast number of useful applications and features that these phones offer, such as games, entertainment, music and video, productivity tools, lifestyle trending and advices, family fora, news and weather, and travel and navigation. This development has led to a departure from the conventional way of purchasing items which requires one to go to a store to buy them. With a handy smart phone and an appropriate application, buying items or goods with one touch becomes possible. And given the wide range of online stores nowadays, mobile marketing has become a fast and effective means of delivering market information and product selling.