|JMK Jewelry Manufacturing: Home-grown Jewelry Designs Make it to Big Time Fashion|
|Written by Administrator|
|Wednesday, 02 January 2013 16:22|
JMK, that brand behind the now famous high-end fashion jewelry, traces its roots to a family-owned gold jewelry manufacturing business in Tabaco Albay which operated in the early 1970s. In 2009, the company shifted to the production of high-end fashion jewelry such as rings, earrings, necklaces, cuffs, bracelets, pendants and other accessories made from brass, silver, gold, gemstones and other indigenous materials. This shift in design gave birth to JMK Jewelry Manufacturing, which is now owned and managed by Jonathan Lacsa de Dios , a great-grandson of the founder.
The company’s competitive advantage lies on the owner’s knowledge of wax casting technology, modeling techniques and the owner’s exposure to jewelry designing from his years as a jewelry design teacher at the former La Salle College International.
JMK is now a regular subcontractor for Rajo Laurel, whose products are marketed in Rustans, Singapore, Hongkong and the US. The company also indirectly supplies its products to major players in the local and international market as a subcontractor.
JMK has started to aggressively advertise its designs through highly visible media, such as having their diamond and fashion jewelry pieces worn by celebrities like Ms. Pilita Corrales and in shows such as Star Power and Bb. Pilipinas. JMK has likewise started to come up with its own jewelry publication to promote, not just its own designs, but the Philippine jewelry industry as well.
With the company’s shift to marketing its own designs and its plans to be an aggressive player in the market came the need to upgrade its mainly manual processes. JMK then sought the assistance of the Department of Science and Technology-National Capital Region through its Small Enterprise Technology Upgrading Program. Under the program, the company was provided with a prototyping Machine, faceting machine, ultrasonic cleaner, main controller set, heavy-duty pneumatic sprue cutter and trained on spin casting. These technical interventions enabled the company to increase its production output by 150%; increase employment by 6; automate and shorten its engraving process from 2-3 hours to 15-30 minutes; shorten cutting process to less than 3 minutes; automate the cleaning process; improve product quality; increase client confidence; and decrease product prototype development from 3 days to 3 hours. In addition, an automated prototype development resulted in improved product design and development capabilities.
With these technological upgrades, unique and innovative designs, aggressive marketing and promotions, JMK Jewelry Manufacturing is surely on its way to becoming one of the country’s major players in jewelry design and manufacturing.
|Last Updated on Thursday, 10 January 2013 11:33|