By: Vivian Pole 
    Project Assistant I, TOD


Like that flat circular piaya, the life of Luis and Josie Vivar turned around from being a small distributor of Iloilo piaya products to a manufacturer. The couple dreamed of owning their own manufacturing but was stabbed by lack of finances. “Matagal na naming desisyon na maging “manufacturing” company talaga, pero dahil short kami sa pera hindi natuloy.”

In 2008, Mr. Vivar, prompted by low sales sought DOST’s assistance on how to improve the packaging and shelf life of the products since the products are being delivered from Iloilo. As the saying goes, “Expect the unexpected,” Mr. Vivar excitedly learned about the SETUP project offered by DOST-NCR. Upon consultation with his wife, they decided to give it a try. “Lumakas ang loob namin, ito na ang hinihintay naming pagkakataon para iyong business namin ay lumaki, at lumakas din ang loob naming na lakarin yung mga papers.” And so Vivson Food Enterprise was born.  

With the help of DOST-NCR SETUP project, the Vivar Family was able to acquire a dough mixer, food sealer, stainless steel table with drawers, dough roller and oven increased their production output. They reduced the production from six hours to two hours. With the former processing rate of two sacks of flour per 4 hours, they increased their productivity into 10 sacks per day. It usually took 7 days to make the delivery of their orders, but now it was cut short into 1 to 3 days.

They also availed  of consultancy services such as TNA, proper plant lay-out and process flow, Packaging and Label Development Assistance, and Innovation system support. Thanks to the intervention of DOST-NCR SETUP, they increased their production output to 90%, improve the quality of their piaya with finer texture, improved their labeling and doubled their sales. With the increase in demand of the product, they hired one marketing manager and four new personnel.

Today the piaya produced by Vivson Food Enterprise known as, “Josie’s Piaya” is distributed to 4 outlets in Divisoria and Philippine Rabbit Terminal and marketed in partner-outlets in Quiapo, Baclaran, Cavite, Kalayaan Elementary High School, Antipolo, Laguna, Mang Ompong Buko Pie store in Baguio, Josie Mini Mart in Sinagalong Paco, Camp Villamor, Purity, Quincy and Lianas Market. The Vivar was very thankful for SETUP and continuous assistance of DOST for giving them an opportunity to grow. “Dati pinipilit ako  ng mother ko na pumasok sa arm forces at mag-opisina kasi sabi naaawa ako sa iyo dahil pagod na pagod ka diyan sa ginagawa mo (piaya), pero di ko pinansin, Ngayon baliktad na, sinabi niya sa mga kapatid ko na bakit hindi niyo gayahin ang kuya niyo sa negosyo”

With improved Piaya quality, increased production output and better sales, the Vivar plans on taking Vivson Food Enterprise into its next level by producing new product lines such as strawberry flavored piaya and classic hopia, moving into bigger location and penetrating the large supermarkets like Waltermart and SM Mall of Asia