By: Vivian Pole
    Project Assistant I, TOD


Yelly’s Bakeshop is a very competitive bakeshop producing high quality, nutritious and healthy food products in Paranaque.  It was fifteen years ago when Ms Mariel R. Malibiran, also known as Yelly, started her bakeshop at a small area in their home in Manila. Her business specialized in the production of ensaymada which was sold in their neighborhood and bazaars. Mrs. Malibiran, who who was very passionate in youth missionary activities, turned over the business to her mother, Ms Gloria R. Malibiran who later transferred the management of the business to her brother, Mr. Emmanuel Carlos R. Malibiran. Seven years later, Mr. Malibiran adopted and commercialized the squash bread products using the technology from DOST-FNRI (Food and Nurition Research Institute) and  DOST-ITDI (Industrial Technology Development Institute) developed technology on stabilized squash-puree production. Freshly prepared squash puree is highly perishable and lasts only for a day. Limitations in the supply and handling of squash puree prompted Mrs. Malibiran consult experts to address this constraint.

Mr. Malibiran learned SET-UP Project of DOST-NCR from a fellow entrepreneur. He mustered the courage to apply and was successfully approved in March 2013.  

Through the DOST-SETUP intervention, he acquired the technology that prolonged the shelf-life of squash puree from 1 day to 1-2 months. And through other training and consultancy services offered by DOST-NCR including GMP and 5S Trainings, MPEX consultancy services and Proper Plant Lay-out, improved the operations using squash puree and eliminated the need for cold storage of the ingredient.

Through the SETUP ISS, the firm was able to acquire an emulsifier, horizontal band sealer, cake chiller display, 4-door chiller, packaging for pandesal and small breads, bread display, hopia griller, dough kneader and rotary oven. Aside from equipment acquisition, DOST-NCR through SETUP also provided manpower trainings, and other technical consultancy services. With these assistance the firm’s production volume increased through the elimination of bottlenecks and thus increasing the output by 40%. In addition, the company generated new employment, enhanced its production efficiency and capacity, minimized production losses, and reduced its lead time in preparation of squash ingredients. The new packaging has also increased the product’s shelf-life and improved handling effectiveness.  Kraft Food Philippines, Fiesta Mall Duty Free, Lamoiyan Plant, Day by Day Ministries, El Shaddai Church, Bricktown Subdivision & Moonwalk Village and Parañaque Market are now Yelly’s Bakeshop major clients. Alas! This showed that the technical intervention not only improved the firm’s business operations but also enabled it to contribute to the corporate social responsibility programs of a multinational corporation and provide community service. 

Today, the once small bakery in a garafe is now producing delicious, nutritious and healthy assorted breads and pastries like squash pandesal, squash putok, and squash tasty made from squash puree. Not only that, he is also selling Malunggay Calamansi with Ashitaba Juice, My One and Only Honey, oatmeal cookies and the like. As a missionary by heart, he is also engaged in a feeding program organized by Kraft Food where 372 malnourished students in Sucat II Elementary School is fed them with nutritious squash fortified breads and pastries.  He has participated in  a feeding program for thousands of Yolanda victims in Tacloban, Leyte.